ABOUT COLLEGE

Amity School Of Communication (ASCO) is one of the best institute of communication. It was established in the year1999 by Ritnana Balved Education Foundation. The college is offering undergraduates, postgraduates and research programmes.It has over 800 students on its rolls and where supreme emphasis is laid on providing the most modern and sophisticated learning environment coupled with rich Indian heritage, value system and Sanskars.

• It aims to produce professionals in Indian Media industry and uses a blended approach of western educational techniques in a most high tech campus with the indigenous traditions so as to meet successfully the challenges of the modern day communication scenario
• Some of the popular programs of ASCO are Master’s in Marketing Management, Master’s in Journalism and Mass Communication, Master’s in Film and Television Production, Bachelor’s in Journalism and Mass Communication and Post graduate Diploma in Event Management and Public Relations and Masters in Business Administration (Media Management)
• The college has organise various cultural and academic activities for exploring the students’ talent and effective learning
• The institute is affiliated with Amity University and its MBA degree is recognized by University Grants Commission (UGC).

Research

• Paper on Role of Community Radio in Women Empowerment
• Paper on The Economics and Sociology of Contemporary Journalism
• Paper on Reality TV and Cultural Shift for 18th AMIC Annual Conference (2009)
• Book cover for Khandege Naaz by Sher Singh Naaz Dehlvi, Naaz Memorial Society (2006)
• Paper on Popularity vs Credibilty
• Paper Presented at AUR at International conference on “Changing Paradigms of Media Landscape in the Digital age issues and perspectives”, March 2011
• Research article “Market Leader v/s Market followers” in Advertising Express, Feb 2011
• Development of Media Studies in India-All India Radio Oversees
• Development of Education in India-Talk on AIR by Ms. Nipunika Shah

Placement Chart : 2009-2010

Ranking –

• The college has been ranked at no. 5 by India Today 2013
• In 2011, the institute was ranked No.44 by the Outlook Magazine among best B-Schools in the country and No. 41 by Business Today.

Scholarships:

Scholarships For Programmes After 10+2

• 100% Scholarship –

Eligibility- 93% aggregate and above (excluding Physical Education/ Fine Arts / Performing Arts / vocational / non written subjects) in CBSE or ICSE Board of Class XII, 2014

• 50% Scholarships –

Eligibility- 88% aggregate and above (excluding Physical Education/ Fine Arts / Performing Arts / vocational / non written subjects) in CBSE or ICSE Board of Class XII, 2014

Scholarships For Programmes After Graduation

• 100% Scholarship –

Eligibility - Students securing 93% aggregate and above ((excluding Physical Education/ Fine Arts / Performing Arts / vocational / non written subjects) in CBSE/ ICSE Board of Class XII and 80% in Graduation

• 50% Scholarships –

Eligibility - Students securing 88% aggregate and above (excluding Physical Education/ Fine Arts / Performing Arts / vocational / non written subjects) in CBSE/ ICSE Board of Class XII and 75% in Graduation.

Amity School of Communication - [ASCO] Noida Admission 2020, Placement, Fees Structure, Syllabus, Entrance Exam, Admit Card

Amity School of Communication (ASCO) was established in the year 1999 by Ritnana Balved Education Foundation as one of the best institute of communication in India. The college has over 800 students on its rolls and the supreme emphasis is laid on providing the most modern learning environment coupled with rich Indian heritage, value system and Sanskars.   

Amity School of Communication (ASCO) is offering under-graduation as B.A. in five specializations both—morning and evening, post-graduation as M.A in three disciplines and MBA in Media Management and Media and PR Management along with Ph.D. (research programs) in Mass Communication (both full-time and part-time). 

• Applicants to B.A. course should have passed 10+2 from a recognized board.
• Medium of instruction at Amity is English, hence, English is a mandatory subject at 10+2 level.
• Candidates applying for M.A. program must have Bachelor’s Degree in any discipline.
• Admission to MBA course is based on graduation degree with having at least 50% marks.
• Applicants to MBA course need to appear for national-level CAT entrance exam or equivalent exams while candidates may also sit for college level entrance on the day of selection.
• Final selection for admission to B.A and M.A. is based on merit in qualifying exam followed by counselling, and interview.
• Student securing 80%+ aggregate in 10+2 are exempted from selection process.
• Amity also offers Ph.D. in Mass communication subject to clearing Master’s or M.Phil exam.
• There will be written test of those who wish to apply for Ph.D. course.
• Candidates who have cleared an All India Examination or NET of UGC / CSIR / ICAR (ASRB) / GPAT / ICMR / GATE shall be exempted from the written part of the selection process.
• However, they will be required to appear for the Personal Interview.
• Last date to apply for Ph.D. is June 25, 2020.
• Applicants will have to fill Amity Application Form to apply for admission to its various programs.
• The Admission Procedure for Post Graduate and Undergraduate Programs will start from January and April, respectively.
• The last date to apply for admission to UG and PG programs is August 24, 2020.
• Amity also offers lateral entry to the programs directly in 3rd semester.
• Candidates may visit the official website to apply for the lateral entry.

Highlights Table

Amity School Of Communication – B.A. Admissions 2020

Amity School of Communication offers three-year full-time B.A. course in various fields of study. Students may extend their study in B.A. in Film and Television Production, Journalism and Mass Communication, Mass Communication – International.

The minimum eligibility to apply for the B.A. program is pass 10+2 degree in any specialization. Final selection of the candidate is based on the English Language test which is followed by interview by the college authorities. Candidates seeking admission will have to apply through online application process.

Key points:

• B.A. in mass communication is offered with an exit option to have advanced entry in the Final year of B.A. (Hons) - Multimedia Journalism at the University of Northampton, UK*.
• The students who are eligible for the scholarships (for programs after 10+2 only) are given admission on Fast Track. That means they do not have to appear for the admission selection process and their admission is done based on their application form.
• Direct Admission is not applicable for Post Graduate programs.
• Scholarship will be offered after joining the program on verification of original documents.
• Direct Admission / Fast Track Admission-cum-Scholarship is not applicable for the programs of Architecture/ Design / Education / Fine Arts / Law and Physical Education programs.
• Limited Scholarship seats are available, which will be offered after joining the program.

Amity School Of Communication – M.A. Admissions 2020

Amity School of Communication offers two-years M.A. program with four various specializations viz Advertising and Marketing Management, Film and Television Production, PR and Event Management, and Journalism and Mass Communication.

Those who are seeking to apply for the program will have to qualify as per the guidelines to be eligible to sit in selection process of the admission. The minimum eligibility to apply for M.A. is having graduation degree. The selection will be based on English Language Test followed by Group Discussion and Interview.

Key points:

• Selected candidates can give request for the change of program after selection.
• The request should be made to the admission office through Post / Track your Query section on the Admission Microsite before the last date of payment of the fee as notified in the Admission Letter.
• Minimum eligibility criteria for the requested program needs to be met.
• Request will be considered and approved subject to be consent of the admission committee.
• A processing fee of INR 1,100 will have to be paid with the fees if transfer request is approved.

Amity School Of Communication – MBA Admissions 2020

MBA program is available for aspiring students in two basic specializations namely Media Management and PR and Event Management.

Candidates applying for the programs must fulfill the guidelines to be eligible for selection process of the admissions. The minimum eligibility to apply for MBA is to clear the graduation with at least 50% marks. Along with that, applicant will have to clear national level CAT entrance test or equivalent. Selection to MBA will be based on entrance test followed by language test and group discussion and interview.

Eligibility for MBA:

• Candidates qualifying CAT/ XAT with Percentile: 75 or having MAT Score: 500 or GMAT Score: 500 or NMAT Percentile: 60 are eligible to go through the selection process.
• Applicants not appeared in any national level entrance may sit for the college level test on the day of interview of selection process.

Amity School Of Communication – Ph.D. Admissions 2020

Amity School of Communication also offers research facility for the ones who wish to pursue Ph.D. in mass communication. Ph.D. is offered in both forms—Full-time and Part-time.

The basic eligibility to apply for Ph.D. is having passed Master’s or M.Phil. examination to be eligible for the same. The final selection is based on merit in qualifying exam followed by language test and interview conducted by the college authorities.

Key points:

• The Entrance Test shall be of one and half hour duration (i.e. 90 minutes) and of 70 marks consisting of 95 objective type of questions. The Entrance Test will have two Sections (administered in one go.
• Last date to apply for Ph.D. is June 25, 2020.
• Candidates who have cleared an All India Examination or NET of UGC / CSIR / ICAR (ASRB) / GPAT / ICMR / GATE in the last 2 years shall be exempted from the written part of the selection process. However, they will be required to appear for the Personal Interview.
• Ph.D. Mass Communication full-time programs is of maximum 3 years while part-time is extended to 4.5 years.
• Ph.D. Programs at Amity University are offered in more than 60 disciplines/ research areas on Full time and Part time basis in January/ July session.
• Applications for admission to a Ph.D. program at Amity University are accepted twice a year, for January and July sessions. A Ph.D. program is offered both on Full Time and Part Time basis.
• A ‘Full-time Candidate’ shall mean a candidate devoting full time for completing the requirements of the program and a ‘Part-time Candidate’ shall mean a candidate who is devoting only a part of his time towards the pursuit of the program while discharging his official / employment obligations.
• The admission Form is to be filled and submitted ONLINE ONLY along with required documents uploaded in the given format and an online payment of INR 1,100 made via a Credit / Debit card.

Amity School Of Communication – Application Process 2020

Amity offers a wide range of career degrees and programs to suit one’s aptitude and interests. Amity School of Communication invites online as well as offline application forms for admission to its various programs. Application process is as follows:

Online Mode:

1. The Admission Form is available online.
2. Candidate must pay the Cost of the Admission Form of INR 1,100 online with credit/ debit card.
3. Fill in the Application Form only if you meet the eligibility criteria for admission to the program.
4. If you have appeared in a qualifying examination and the result thereof is awaited, you can apply provisionally to go through admission process at your own risk.
5. It is mandatory to provide the email address as it will be used by the Admission Office for any communication related to your admission.
6. A latest passport size photograph needs to be attached.
7. Also, upload class 10th mark sheet with the Application Form.
8. After completing the form, submit the same and wait for the further notifications by the college authorities.
9. To check the status, do the following relating to your Admission, visit your Admission micro site by using your Form No. and password printed on 1st page of your Application Form.
10. Check whether your form has been received or not as well as the Registration Status of your Form.
11. Check whether you have been short-listed for the Selection Process and choose the date for appearing in the Selection Process.
12. Download Admission Letter/ Admit Card to appear for selection process.
13. Check your Selection Status and get the soft-copy of your Admission Letter.
14. Confirm your admission and make the payment of your fee.

Offline Mode:

1. Buy the Admission pack from any of the Amity campuses in Noida, Greater Noida, Lucknow, Jaipur, Gurgaon (Manesar), Gwalior, Mumbai, Raipur, Ranchi and Kolkata (For addresses please refer point no. 4) Or Amity Information Centers
2. OR Download the application form for free and submit it duly filled with the Demand Draft of INR 1,100 in favour of 'Amity Form' payable at New Delhi.
3. Candidates using downloaded / ICR Application Form must fill up the same in their own handwriting in black ink and undertaking is to be signed by them only.
4. Duly fill in Application Form together with photograph should be submitted or sent to the campus: Amity Admission Office Amity University Campus, Gate No. - 3, Block-J2, Ground Floor, Sector - 125, Noida (U.P.) – 201313
5. After confirmation on your Admission Micro site about receipt of your Form, it will normally be processed within 3 to 5 working days.
6. Qualifying candidates will be informed about the date, time and venue of Selection Process (written test and/or Group Discussion and/or Interview) on the Admission Micro site or in the Amity Mobile App.
7. The Admission Procedure for Post Graduate and Undergraduate Programs will start from January and April 2020, respectively.
8. College will intimate the student regarding selection through amity microsite.
9. It is the responsibility of a student to keep a track over the update and make the fee payment on time to confirm their seats.

Scholarships By Amity School Of Communication

Amity believes in rewarding the hard-work and excellence achieved by the meritorious students in varied disciplines. Following listed are the scholarships offered by Amity.

• Scholarships for Programs After 10+2

• Scholarships for Programs After Graduation

• In addition, Fee concession is offered to Amity students, who are continuing their higher education at Amity Universities without any year gap.
• Sports Scholarship

Amity University - Uttar Pradesh, offers Sports Scholarships to attract talent in sports.

Criteria for Admission:

• Minimum academic eligibility for the respective program should be met, as mentioned in the Admission Prospectus - 2020.  
• Age should not be of more than 23 years as on July 01, 2020.
• Last date to apply for sports scholarship is: June 10, 2020.

Important Dates